How Long Should Blog Posts Be in 2020?

“How long should blog posts be?” It is the commonest question a digital marketing expert would face at some point. Many experts peddle misconceptions by defining criteria for SEO optimized content, including the length. Well, there is no fixed answer to this question. The ideal size of the blog depends on your target audience, services promoted, and the type of content. Let’s understand more.

What is The Ideal Blog Size?

You may have heard about the fleeting attention span of consumers these days. This has made many experts believe that bit-size content works best. But is this true? Yes and no. The blog length depends on the message you want to convey to the readers. A simple topic doesn’t need to belong, while a complicated topic can’t be explained within 500 words.

Various studies have been carried out to find the exact blog size. While nothing specific could be defined, one definite finding is that the google algorithm prefers longer blogs. Moreover, the blog size should be over 300 words so that it is not labeled as thin content.

Experts believe blogs over 1,000 words perform better as per ranking while searching for highly relevant keywords. The average word count is between 1000-1500. Although the size of the content doesn’t affect your website ranking, it has other benefits. 

Benefits of Longer Blogs

First of all, longer blogs can answer all the consumer’s doubts in one place. With topics such as “Everything, you need to know about blogging” or “Everything you need to know about making money online”, a major chunk of valuable information would be missing if tried to accommodate information under 800 words.

Furthermore, longer posts allow you to boast authority and subject knowledge of your niche. Longer posts tend to get greater hits on the social media platform. Some other benefits include:

Improved Search Engine Ranking

To engage more users, you will need to optimize your content for SEO. This involves creating readable URLs, using relevant keywords, and adding links. As longer posts include most of the factors improving SEO, it ranks better.

Increased Time Spent on The Page

It’s a no brainier that longer posts compel consumers to spend more time on your website. It also increases the chance of consumers checking other content pieces. 

Other Important Factors

Apart from the blog length, various factors play an important role in providing high-quality content with a higher ranking. Some of them are:

  • Using a keyword in the blog’s heading
  • Higher readability
  • Linking outside domains to your website
  • Capturing Google’s featured snippet
  • Adding visual content
  • Making content unique and useful 

So, it is not always about the word count. Although, longer posts are beneficial for the readers, don’t focus just on hitting the ideal word count. After all, there is no perfect blog size for all topics. Focus equally on other factors to improve user engagement. Happy blogging!!

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