So you are into the real estate business and want to soar higher. We get you. It is to be noted that the real estate lead generation technique is constantly evolving. What brought in great leads at an affordable rate just a few months ago might not work today. We are here to make life a little easy for you by offering you some foolproof suggestions.
Get your business a logo
Any business in this day and age must have a logo. A logo is what gives you distinctiveness and makes you stand out from the rest. So, first things first, get yourself an awesome logo.
Social is the way to go
First off, you need to ensure your social media presence. You should hold social media accounts on extensive platforms ranging from Facebook to Twitter to Pinterest to Instagram and even Tiktok. Interact with users regularly, share good stories, press and promote your properties.
A Kick-Ass Website
The world has already gone online. Consumers like to do a lot of legwork themselves online when making major purchases, including home buying. It is thus imperative to get yourself a well-maintained and easy-to-navigate website.
Display your contact details
Chances are, your prospective client will want to have a word with you. So put your contact info on every page of your website. Also, get a separate contact page that includes your phone number, business address, social media handles, and map.
The dynamics of internet users have changed drastically in the last decade. The majority of people use their mobile devices to browse through the internet. It’s thus of paramount importance that your website is mobile-friendly. It might be interesting to note that a fast-loading, mobile-friendly website has a better chance of ranking better on Google’s SERP.
Set up a Google My Business Page
Google My Business is the latest in Google location-based pages. Setting up a Google My Business account makes it easy for users to find you in Google Search, Google Maps, and Google+. This will help you invariably to generate higher leads.
Add local images
Please bear in mind that you’re not just selling a house but also selling a whole town or area. So make it a point to showcase the best your location and area has to offer, with high-quality, attractive photos of local town landmarks and familiar sites.
Now, an important aspect that cannot be overlooked – business card. So before long, get a crisp-looking business card for your business and hand them out like pizza flyers.
Your client’s time is precious, and they want to understand as much as possible about a property before visiting in person. Virtual tours are a great way to give potential buyers a comprehensive, accurate preview of the property. So create virtual tours of the properties and have them up on your website.
Leverage Call Tracking
When it comes to the Real estate industry, it is an absolute must to use call tracking for all paid search campaigns. If the calls from the customers come about after someone saw your PPC ad, you should be able to track which ads and keywords are driving calls. This will help in strategizing your future campaigns and generate additional leads.