For business owners who are ready to upgrade their marketing skills above brand awareness and engagement, buckle up! It is time to learn about the new marketing strategy – Social Media Optimization!
You have heard about Instagram, Facebook, WhatsApp, Twitter, YouTube, Linked In, discord, and many more. Have you ever come across advertising on it? Or have you ever come across some famous people promoting some products and websites?
While surfing through these social media platforms, have you ever wondered how you end up on the selling page of a certain business? This is the power of social media marketing. Social media marketing is very powerful in modern days. People spend around 3 hours a day minimum on social media.
Social media is a platform where people come to pass their time or communicate with people and many more reasons which makes it one of the best platforms to market your product.
Today in the world approximately 95% of marketers are using social media. And 78% of people outsell their competitors by marketing on social media. Even after having these many reasons to start promotions on social media around 50% of the small-scale businesses don’t use social media for marketing, which increases your chances of sales as soon as you join it.
Social media’s power is commendable as you get to reach a large number of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience through these social media advertisements.
Being a business on social media networks, you might want to make the most out of these consumers’ habits, which can help you create some major leads.
Social media marketing has many advantages
- You can grow your audience with a very small budget.
The most basic idea of promotion and marketing needs you to create a simple account on any of the platforms. Then it’s you and your creativity that takes over. You can promote your brand by making various creative content. People are hungry for such things these days. Especially amid the covid crisis, people stay at home and scroll through feeds to entertain themselves.
For example, you can create various types of reels on Instagram or make small videos showing some talents along with your product. This does take time but it surely gains your audience if you are regular and committed enough. You can also run ads on these platforms at a very small price.
- Show your product to people interested.
On social media, you can use various hashtags and keywords to locate your group of users and let them know about your product. This will direct your posts mainly to people who are interested in your product rather than just paying money and not reaching the right audience. Many social media apps that allow you to run ads also allow you to choose the keywords and the geographic locations of where you want to sell your products.
- Better Customer Satisfaction
Social media is also a communication platform. Creating a voice for your company through these platforms is important in giving the customer a more secure feeling. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive to your visitors’ needs and aim to provide the best experience. You also have apps like Instagram and Facebook where people can directly communicate with you.
- Know your customer
Using social media also gives you insights into the different needs of your customers. It also tells you what a customer is expecting from this product. Market insights are one of the biggest advantages of this marketing technique. It helps you improve your product and in return your brand value increases. Keeping a customer satisfied is every business’s main goal, and what better way than knowing exactly what your customers want and providing them.
- Collaborating with other similar brands.
Social media marketing allows you to connect to various other brands, and collaborating with these brands. This has many advantages from growing your audience as the customers from another brand will engage in your product. Plus, a collaboration helps make your product better by merging the ideas of both brands.
How can you make this possible?
- Enhance your profile
Before planning your next social media lead campaign, make sure you have everything you need to generate Organic Leads. Your profile should offer the resources for customers to contact you, sign up for your newsletter, shop, and more.
Offer your contact information
It is necessary to include your contact details online for customers to contact you easily but, before you add them, make sure you are available with the means that require customer support inquiries—whether by phone, email, Messenger, or some other means.
Create “Call-To-Action” buttons
Depending on what you are aiming for, different social media platforms offer exclusive profile features. For instance, if you would like to get more newsletter subscribers from your visitors, add a Sign-Up button to your Facebook Page.
If you’re looking for an appointment, restaurant, or consultation bookings, add Book, Reserve, or Get Tickets action buttons to your Instagram or Facebook profiles.
Add a link to your bio
If you are restricted with the use of special buttons that fit right on your page, add a link to your bio. This space is often taken advantage of on Instagram, but can also be used on Twitter, Linked In, and Pinterest, too. If you can, add a call-to-action so people know why they should click, and what they should expect out of it.
- Create clickable content
To gain more leads, you need to have short content but it should insufficiently informative.
There is huge competition in the market when it comes to social media marketing. What most people are competing for is attention. But at OTH social media marketing, we compete for attention spans that are remarkable!
Images need to be sharp, creative, and informative. If you are aiming to create leads, make sure to alter your creativity to support your business.
With “click-worthy” content, you want to make sure visitors have clear visibility of the place to click on. Wherever possible, make sure each post has a clear link and tempting call-to-action.
Below are some more clickable options for different platforms:
- “Tag” products in your Facebook Shop
- “Swipe up” on Instagram stories
- “Shoppable” Instagram posts and stories
- “Shop the Look” Pins on Pinterest
- “YouTube Cards” and end screens
- Design user-friendly landing pages
If someone has clicked on your link, they expect to get all the information that they are looking for.
To begin with, the landing page must be relevant. Ensure to have the information on the landing page that the visitor is expecting. Without the corresponding content, it’s easier for someone to close a window or forget why they clicked in the first place.
A good landing page will be visually whole and effortlessly scannable. It should provide the users clear information about your product and services and also try to maintain transparency.
If you plan to include a form for the visitors to fill, make sure to have a small form that excludes any of the personal information of the customer.
If possible, pre-fill as much information as you have available. This increases the chances of your visitor completing the form.
To get more information on the following subject of Social Media Marketing, our agency can help you just right!
Call us today at 1 855-800-4376 or email us your queries at Info@ottawaheroes.ca