Category Archives - Ottawa Tech Heroes

SMART Goals for successful marketing campaign

OTH ‘SMART’ marketing objectives: Establishing small and large goals. Marketing is primarily about setting goals and accomplishing them. Without them, it becomes difficult to know whether or not your work is worthwhile. Your marketing goal is:  Specific SMART goals are specific.  Many companies do the mistake of creating vague or generic goals that have no…

7 best ERP software solutions for your business

Are you being reluctant to consider the Enterprise resource planning(ERP) software solution for your business due to the complication or expensiveness? In that case, let us make it clear—there are several SaaS and cloud-based ERP platforms that are designed to scale the requirement of all size businesses.  The functionalities are such that lead to simple…

The difference between B2B SEO and B2C SEO

The Business to Business (B2B) and Business to Consumer (B2C) are two totally different worlds. Understanding the difference between them is important to boost your digital marketing campaigns. Although these marketing models are similar at many fronts, the way of engaging and approaching the target audience is different. Let’s understand the main differences. What are…

Small Business Marketing Tips During the COVID-19 Pandemic

It’s scary to see how COVID-19 has disrupted the business ecosystem. Small businesses are mainly facing the brunt. They are either forced to keep their workforce from home at half the salary because a significant percentage of their clients have left them, or most prefer shutting down their operations completely.  Whether you’re a retail shop…